By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand our practices as described here.

“Personal information” means information that identifies or can reasonably be linked to you. It does not include data that has been anonymized or de-identified.

Depending on how you interact with the Services and applicable law, we may collect:

• Contact details: name, address, billing/shipping address, phone, email.
• Financial info: payment card or account numbers, transaction details, payment confirmations.
• Account info: username, password, security questions, preferences and settings.
• Transaction info: items viewed, cart/wishlist, purchases, returns, exchanges, cancellations, past transactions.
• Communications: content you share with us (e.g., support inquiries).
• Device info: device, browser, network, IP address, identifiers.
• Usage info: how and when you interact with or navigate the Services.

• Directly from you: account creation, site/app use, communications, other submissions.
• Automatically: via your device and cookies/related technologies when you use our Services.
• Service providers: engaged to enable functionality or process info on our behalf.
• Partners/third parties.

• Provide, tailor, and improve the Services: process payments, fulfill orders, remember preferences, send account notices, manage returns/exchanges, shipping, reviews, recommendations.
• Marketing & advertising: send promotional messages (email/SMS/post), show ads on our Services or other sites based on your activity.
• Security & fraud prevention: authenticate accounts; detect, investigate, act on fraudulent, illegal, or malicious activity; protect public safety.
• Communications: customer support and service effectiveness.
• Legal reasons: comply with law, respond to lawful requests, participate in legal processes, enforce terms/policies.

We may disclose personal information to third parties for legitimate purposes, including:

• Shopify, vendors, and service providers (e.g., IT, payments, analytics, support, cloud, fulfillment, shipping).
• Business/marketing partners to provide marketing services and advertising. Some jurisdictions allow you to direct us not to share for targeted ads.
• At your direction or with consent, e.g., shipping partners, social widgets, login integrations.
• Affiliates/corporate group.
• Business transactions (e.g., merger/bankruptcy), legal obligations/requests, enforcement, and to protect rights and safety.

The Services are hosted by Shopify, which collects and processes information about your access and use to provide and improve the Services.

Information you submit may be transmitted to and shared with Shopify and third parties (including outside your country) to provide and improve the Services. We also use certain Shopify enhanced features that incorporate data from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify acts as the controller for that processing (including responding to your rights requests). Learn more here:

• Shopify Consumer Privacy Policy
• Shopify Privacy Portal

The Services may link to third-party platforms. Their privacy/security practices and content are their responsibility. Content shared on public/semi-public venues (including social networks) may be viewable by other users of those platforms and of our Services.

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in your jurisdiction.

As of the Effective Date, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.

Note: No security measures are perfect. Do not use unsecure channels to send sensitive information.

We retain personal information for as long as necessary to maintain your account; provide Services; comply with laws; resolve disputes; and enforce agreements.

Subject to applicable law and certain exceptions, you may have the following rights:

• Access/Know the personal information we hold about you.
• Delete personal information we maintain about you.
• Correct inaccurate personal information.
• Portability of certain personal information.
• Manage communication preferences: you may opt-out of promotional emails via the unsubscribe link. We may still send non-promotional, transactional emails (e.g., about your account or orders).

If you reside in the UK/EEA, you may also (subject to local law): object to or restrict processing for certain purposes, and withdraw consent where we rely on consent (this does not affect prior lawful processing).

You may exercise these rights where indicated on the Services or by contacting us (see Contact below). To learn about Shopify’s processing and your related rights, visit the Shopify Privacy Portal.

We will not discriminate against you for exercising rights. We may verify your identity before processing your request and may require proof for authorized agents.

If you have concerns about how we process your personal information, please contact us (see Contact below). Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, see the list of supervisory authorities here: EDPB Supervisory Authorities.

We may transfer, store, and process your personal information outside the country where you live.

For transfers from the EEA or UK, we rely on recognized mechanisms, such as the European Commission’s Standard Contractual Clauses (or UK equivalents), unless the destination ensures an adequate level of protection.

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We will post the revised Policy here, update the “Last updated” date, and provide notice as required by law.

For questions about our privacy practices or to exercise your rights, contact us:

• Email: admin@agarwaldirect.com
• Address: C.G. Road, Opp. C G Square, Above Kotak Mahindra Bank, Ellisbridge, 201–203, 2nd Floor, Rembrandt Building, Ahmedabad, GJ, 380006, IN

For purposes of applicable data protection laws, we are the data controller of your personal information.